Howard Hanna Real Estate Services, the #1 family-owned and-operated brokerage and the 5th largest brokerage in the United States, is proud to unveil a bold new brand identity. Our refreshed look reimagines the Howard Hanna brand to reflect our commitment to innovation, growth and the communities we serve. Most importantly, it underscores our promise to bring an elevated real estate experience to every client, at every price point and in every zip code.
This milestone gives us an updated visual language for today’s market while keeping our core promise intact. Howard Hanna is, and always will be, here to deliver exceptional service and trusted guidance to homebuyers and sellers. To us, “luxury” isn’t a price tag; it’s a standard of care. It means attentive communication, thoughtful design, precision marketing, seamless technology and white-glove support from the first conversation through closing and beyond.
“Today marks an important milestone for Howard Hanna. From the beginning, we’ve been committed to innovation in the real estate industry. Now, we have the opportunity to reimagine our brand—honoring our legacy while embracing the future and building for the next 70 years,” said Howard W. “Hoby” Hanna IV, CEO of Howard Hanna Real Estate Services. “This rebrand is not about changing who we are—it’s about reflecting who we’ve become. With this fresh look, we’re reaffirming our dedication to the communities we serve and to providing an unsurpassed real estate experience for every client we help find their way home.”
Over the decades, Howard Hanna has grown from a single office in Pittsburgh into a real estate powerhouse across the United States. Our new brand reflects that evolution, honoring our rich legacy while bringing fresh energy to the future of real estate. The rebrand features a renewed visual identity, including an updated logo, refined color palette, and modern design system. Alongside the new look, we’ve unified our brand voice across all channels and markets, so every touchpoint feels elevated, consistent and client-centered.
At the heart of this work is the same mission that has guided Howard Hanna since day one: to help people find their way home. As we begin this next chapter, we remain committed to leading with integrity and innovation—and to delivering a best-in-class experience to every client we serve.
Explore the new brand and see what’s ahead at Legacy.howardhanna.com.
About Howard Hanna
Howard Hanna Real Estate Services proudly provides real estate, mortgage, title, and insurance services across 14 states. As the largest family-owned and -operated real estate brokerage in the United States, Howard Hanna operates more than 500 offices with 15,000 sales associates and staff. The company’s proprietary Hanna Success System helps its agents achieve 53% more business than agents at the top 1000 brokerages nationally. Learn more at www.HowardHanna.com.
Contact: Leah Gibbons | leahgibbons@howardhanna.com
