Pittsburgh,Pa. (February 9, 2026) — Howard Hanna Real Estate Services, the nation’s largest family-owned and operated full-service real estate broker, is proud to announce the appointment of Mollie Hanna Lang as Director of Luxury Marketing & Marketplace Operations. In this senior enterprise role, Lang will spearhead the strategic evolution of the Hanna Luxury brand and oversee the expansion of the company’s agent Marketplace platform.
The “1-2 Punch” of Marketing & Sales
Mollie Lang transitions into this role as a seasoned Top Producer, bringing a rare “boots on the ground” perspective that bridges the gap between high-level brand strategy and the daily realities of the sales floor. Her unique expertise creates a powerful “1-2 punch”: the sophisticated vision of a global marketer paired with the sharp instincts of a high-volume sales professional.
Before her success in real estate, Lang honed her craft at the highest levels of global commerce, managing marketing strategy for two world-renowned global brands. She further refined her niche in the high-end sector through luxury marketing for a prestigious international hotel consortium, where she sharpened her ability to engage the ultra-high-net-worth consumer.
A Strategy Built for Agent Growth
This appointment is a direct investment in Howard Hanna’s agents. By leveraging Lang’s background, the company is set to deliver:
- Scalable Luxury Ecosystems: Translating complex global marketing tactics into turnkey tools for agents to win high-end listings.
- Strategic Partnerships: Expanding the reach of the Hanna Luxury brand through elite, global affiliations.
- The Marketplace Advantage: Driving agent differentiation through a curated, tech-forward vendor platform.
“This leadership appointment reflects our commitment to innovation,” said Leah Gibbons, Chief Marketing Officer. “Mollie brings a unique combination of luxury expertise and marketing leadership. She doesn’t just understand the brand; she understands exactly what an agent needs to win in a competitive room.”
Defining the Future of Luxury
In her new capacity, Lang will partner with senior executives and regional leadership to elevate marketing experiences across Howard Hanna’s multi-state footprint. Her mission is clear: to position Howard Hanna as the premier authority in luxury real estate while providing agents with the sophisticated resources required to dominate the modern market.
“With her background in luxury residential real estate and global marketing strategy, Mollie brings a sharp perspective on what today’s high-end consumers and agents expect,” added Howard “Hoby” Hanna, CEO “Her leadership will be a catalyst for growth across our entire ecosystem.”
About Howard Hanna
Howard Hanna Real Estate Services proudly provides real estate, mortgage, title, and insurance services across 15 states. As the largest family-owned and -operated real estate brokerage in the United States, Howard Hanna operates more than 500 offices with 15,000 sales associates and staff. The company’s proprietary Hanna Success System helps its agents achieve 53% more business than agents at the top 1000 brokerages nationally. Learn more at www.HowardHanna.com.
Contact: Aaron Ruegg | aaronruegg@howardhanna.com
